Joe and Holly, since 2016
One family, one counter, and a first name for every customer.
Quality Pool & Spa sits at 1001 12th Ave South in Onalaska, next to Sam’s Club and Harley Davidson. Joe oversees most of the service and installations. Holly manages the storefront. The store line is (608) 783-4477.
“My husband, Joe, oversees most of the service and installations, while I manage the storefront. We take pride in building lasting relationships with our customers and treating each project with care. Our children are also actively involved and excited to grow into their roles within the business.”
The way Holly describes the shop is the way the shop works. The business runs on family values, honesty and a straightforward approach: tell people what their water needs, what a repair will take, and what a pool or a spa will ask of them once it is in the yard.
“By focusing on quality rather than quantity, we’re able to provide personalized service that meets the highest standards. Joe and I maintain high expectations and continuously aim for perfection, ensuring your complete satisfaction with every job.”
The shop at a glance
Six facts you can check against the door
- Open since
- 2016, at 1001 12th Ave South in Onalaska.
- Experience
- Over 30 years in the pool and spa trade, counting the owners' years together.
- Staff
- A small team that has been with Joe and Holly for the last 7 to 8 years.
- Rating
- An A+ rating with the Better Business Bureau.
- Hot tubs
- Exclusive Sundance Spas dealer for the Greater La Crosse area.
- Pools
- Radiant Pools dealer: above-ground, in-ground and partially in-ground.





What the neighbours say about the counter
Three customers, in their own words, with the names they signed.
“Despite our many questions, I have never felt any sales pressure for repairs or new purchases. It is clear that your team genuinely wants us to have the knowledge necessary to make the best decisions for ourselves and enjoy our spa to the fullest.”
Lisa Biondo
“Holly and Joe have been so helpful with keeping our pool in great shape. They are just a phone call away and have been very helpful giving advice on all of our needs. Their explanations are so easy to understand.”
Thomas C.
“Joe and Holly are top notch along with all of their staff. They have been knowledgeable and helpful every time I've had questions and I had A LOT as we got started with our pool.”
Melissa T.
Where the trucks go
From the La Crosse bluffs out to Waukon, Decorah and Prairie Du Chien
The store is in Onalaska, and the work reaches across western Wisconsin, southeast Minnesota and northeast Iowa. These are the towns on the service list.
- Onalaska, WI
- La Crosse, WI
- Holmen, WI
- West Salem, WI
- Sparta, WI
- Tomah, WI
- Black River Falls, WI
- Arcadia, WI
- Bangor, WI
- Cashton, WI
- Fort McCoy, WI
- Galesville, WI
- La Crescent, WI
- Melrose, WI
- Mindoro, WI
- Prairie Du Chien, WI
- Stoddard, WI
- Trempealeau, WI
- Viroqua, WI
- Brownsville, MN
- Caledonia, MN
- Hokah, MN
- Houston, MN
- Rushford, MN
- Spring Grove, MN
- Decorah, IA
- Lansing, IA
- Waukon, IA
Not on the list? Call anyway. Mark Pieplow bought his hot tub from Holly and Joe and says the service after the sale has been wonderful, even from four hours away.
Stop in next to Sam’s Club and Harley Davidson.
1001 12th Ave South, Onalaska, WI 54650. Monday to Friday 9 to 5, Saturday 10 to 4, closed Sunday. Bring a water sample or just your questions. You can also read the field guide to pools first.